Search → answer
People no longer read ten links. They read one synthesised answer — and they trust it.
The fight against disinformation · AI era
They no longer google you.
They no longer google you.
They ask AI.
SetRecord is your front line against disinformation in the AI layer. We expose — and correct — the false and distorted claims large AI models spread about your organisation, its leaders and its rivals. Measured against verifiable facts, with traceable provenance.
Confidential audit · results within 5 days · no commitment.
Models monitored in real time
ChatGPT
Gemini
Perplexity
Claude
Copilot
+ all major models · 100 languages
0+major AI models monitored
0languages covered
0moves, one continuous loop
0daysto your confidential audit
The problem
Disinformation changed front.
The shift from search to answer rewired how reputations are formed. Doubtful claims are now laundered and amplified by the AI layer, which answers in your place — without provenance, without context. No existing safeguard defends this front.
Laundered claims
A weak source, repeated across the web, is absorbed by models and re-emitted as fact — stripped of its origin and its caveats. The doubtful becomes the default answer.
The organisational blind spot
You cannot manage what you cannot see. Most organisations have no instrument pointed at what AI asserts about them, their leaders and their rivals — while audiences ask, and act, every day.
Your truth
Revenue figures from audited filings.
Leadership appointed in 2025.
No regulatory sanction on record.
Gap measured
What AI says
Cites a retracted figure from a 2021 blog.
Names a former executive as current.
Repeats an unverified sanction rumour.
The anti-disinfo stack
Six moves, one continuous loop.
From signal to correction — a transparent, repeatable method. Not e-reputation. Not generalist fact-checking. Factual accuracy, sourced.
01
Detect
Multi-model querying surfaces what AI asserts about you, your leaders and rivals.
02
Qualify
Each claim is classified — factual, contested, fabricated — against verifiable references.
03
Trace
We trace provenance: which sources fed the model, and how the claim was laundered.
04
Verify
Facts are checked against primary, authoritative evidence — never opinion.
05
Alert
Drift and critical narratives trigger graded alerts to the right desk.
06
Correct
Sourced counter-narratives, ready to deploy where the record needs straightening.
Transparent by design
Credibility you can verify — not a black box.
Verifiable facts only. Traceable provenance. A method aligned with C2PA, DISARM, ClaimReview and IFCN principles.
Every claim sourced · provenance attached
Core capabilities
Four instruments. One control room.
AI Narrative Monitoring
Continuous, multi-model surveillance of every assertion that mentions your organisation, its leaders and its rivals — across every major model and 100 languages.
Drift Detection
Quantifies the gap between verifiable fact and model output, and flags when it moves.
Counter-Narrative Engine
Generates sourced, deployable corrections — provenance attached, ready for review.
Executive Dashboard
Board-grade view of exposure, trend and provenance — fit for Comms, Legal, Risk and the boardroom, with graded alerting to the right desk.
Trust & standards
Aligned with the integrity ecosystem.
Our method does not stand alone. It is built on the open standards and principles that the information-integrity field already trusts.
Provenance · C2PAContent authenticity and provenance signals.
DISARM taxonomyShared framework for disinformation techniques.
W3C ClaimReviewStructured, machine-readable fact signals.
IFCN principlesNon-partisanship, sourcing, open corrections.
Always on
While you read this, the models are answering for you.
SetRecord watches every major AI model, in 100 languages, and measures the gap with verifiable fact — continuously.
Comms · Legal · Risk · Board — one shared view
Use cases
When the record matters most.
- Crisis
- When a narrative breaks, see what AI is already repeating — and correct at the source, fast, with evidence.
- M&A
- Protect deal value. Detect and neutralise distorted claims about parties before they shape perception.
- Executive protection
- Monitor what models assert about named leaders — biographies, attributions, fabricated quotes.
- IPO & competitive intelligence
- Going public or watching rivals: track the AI-mediated story with the rigour of the financials.
Security & sovereignty
Built for the most demanding buyers.
EU/Ireland data residency. Sovereign and on-premise deployment options. No critical dependency exposed. Designed to clear procurement, security and compliance review.
- EU / Ireland hosting
- Data residency in the European Union, under Irish jurisdiction.
- Sovereign deployment
- On-prem and sovereign options for sensitive environments.
- Neutral by design
- “Risk of misinforming”, never arbitration of truth.
EU data residency · encrypted · audit-logged