What is Generative Engine Optimization?
Why GEO is not SEO — and why accuracy, not ranking, is the new battleground.
Resources
Read the field.
How AI is rewiring discovery — and what information integrity requires now.
White paper
The anti-disinfo stack, in depth.
Defending the factual record inside the AI layer
Why the search-to-answer shift changes the disinformation front — and the method to meet it. For Comms, Legal, Risk and public-sector leaders.
Blog
GSO · AEO · GEO.
Answer Engine Optimization, explained
How models choose what to assert — and where provenance breaks down.
How a weak claim gets laundered
The anatomy of a laundered narrative, traced from blog to model output.
Glossary
The vocabulary of integrity.
- Provenance
- The traceable origin and chain of custody of a claim or piece of content.
- DISARM
- An open taxonomy of disinformation techniques, used to classify behaviour.
- Credibility signals
- Structured, machine-readable indicators (e.g. ClaimReview) of factual reliability.
- Risk of misinforming
- A measure of how likely a claim is to mislead — distinct from arbitrating truth.